If you want to improve your pickleball game, you have to start the point in the right spot. This applies both to the serve and return. When I play recreational (non-tournament) games, I often see players start the point from the wrong spot. This puts the player in a bad spot, often cascading into a series of events that lead to a loss of the point.
Example: Player stands too close to the baseline on a return of serve.
Result: A poor return and the serve team is allowed to attack or move up to the NVZ (neutralizing the returner's advantage).
Fix: Stand in a better spot (farther back perhaps) to avoid being "forced" into a bad return.